Water-Activated Street Murals Come to Life When It Rains
PANTONE recently collaborated with the School of the Art Institute of Chicago‘s designers and art directors to transform Seoul, Korea's streets during the dreary monsoon season. The appropriately titled Project Monsoon venture began with the creative team painting Seoul's somber roads with hydrochromic paint–a type of paint that changes from transparent to opaque when it gets wet–to form colorful murals inspired by South Korean culture.













































































