Design

January 7, 2020

Ingenious Billboard Uses Shadows to Turn Into Dracula as the Sun Goes Down

Bram Stoker's Dracula is a well-known tale, which is why ad executives in the UK needed to get creative when coming up with a campaign for the BBC's new series. Dracula premiered on New Year's Day and in the lead-up to the event, BBC Creative dreamed up an eye-catching billboard that gets spookier as the sun goes down. Just as vampires only appear at night, there's no trace of Dracula as the sun shines.

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December 30, 2019

Creative Uncle Designs Vintage Toy Packaging for Cash Gifts to Nieces and Nephews

When Donnachaidha Ó Chionnaigh learned that his nieces and nephews wanted cash for Christmas, he wasn’t surprised. Despite the straightforward request, he still want to do something more than just handing them some folded bills. “Cash as a gift, while practical, always feels impersonal,” he tweeted, “so I made special packaging.” Chionnaigh’s creative solution reimagined the cash as if it were a doll or figurine, and he housed the money in vintage-inspired blister packs.

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My Modern Met

Celebrating creativity and promoting a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.