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Interactive Installation Invites Visitors to Manipulate Clouds


Cloud Pink is an interactive installation by Seoul-based creative Everyware (formed by Hyunwoo Bang and Yunsil Heo) that allows the public to live out their childhood dreams of touching and manipulating clouds. The immersive piece features a fabric screen that invites visitors to poke and prod the material from below, thereby causing a visual reaction in the projected simulation of wafting pink clouds.

The multimedia project promotes a sense of childlike wonder and playfulness as visitors unabashedly touch the overhead graphics and watch them react in spectacular, cloudy configurations. The smooth transitions present a sense of realism while simultaneously offering a surreal experience.

Be sure to check out two videos, below, of visitors eagerly interacting with the responsive installation.







Everyware website
via [rea Visual]

Pinar

Pinar Noorata is the Managing Editor at My Modern Met. She is a writer, editor, and content creator based in Brooklyn, NY. She earned her BA in Film and Media Studies from CUNY Hunter College and is an alumni of the Center for Arts Education’s Career Development Program in NYC. She has worked at NBC Universal, Penguin Books, and the Tribeca Film Festival as well as many other independent media companies. When she isn’t writing, editing, or creating videos herself, Pinar enjoys watching movies—anything from foreign art house films to mainstream blockbusters.
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