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Clever Jeep Ad Campaign Filled with Surprising Illustrations

Creative agency Leo Burnett France had to put an incredible amount of forethought into each one of these illustrations for the new Jeep ad campaign: See whatever you want to see. Each right-side up design features a single animal set against a textured background. However, turn the image upside-down and a second creature reveals itself in the lines, curves, and shadows of the original shape.

The clever print campaign offers viewers a visual adventure filled with surprises, and then invites viewers to draw comparisons between that experience and the concept of owning a Jeep. “When you are the proud owner of a Jeep, we know that any time you can go wherever you want, see what you want to see,” explains the agency. “[In the campaign,] three stunning visuals show a giraffe head, an elephant's head, and a deer head. The hook then invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.”

Leo Burnett Agency website
via [Visual News]

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