February 14, 2012

Mirrored Neon Lights Optical Illusion

What you see is what you get…or is it? Australian artist Steven Morgana creatively explores and challenges this statement through many of his interactive sculptures. He enjoys creating works that make us think about “our perception of reality and the possibilities therein.” Like many artists, his curiosity and his desire to answer questions inspire his creations.

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February 10, 2012

Incredibly Colorful Macro Soap Photography

For a psychedelic blast to the past, check out these insane photographs with bright colors and flat shapes reminiscent of 1970’s pop art. To create these images, Scotland-based photographer Jane Thomas experiments with soapy water and a macro lens to capture light and reflections through thin films of liquid. She uses water combined with variations of hand soap, shampoo and shower gel, sometimes mixed with sugar, to generate the diversity of beautiful patterns.

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February 7, 2012

Creative Ads Show Life’s Twists and Turns

How does a large life insurance company show that they offer policies for life's most unexpected surprises? They work with a few ad agencies to come up with some creative ads like this. Called Life's Turns In a Sentence, these six scenarios merge two completely different scenarios together, making you stop and think. Their tagline? “For all life's twists and turns: Flexible financial plans.” Brilliant.

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February 5, 2012

Spellbinding Hardback Book Lamp

What's not to love about this Hardback Book Lamp, filled with mystery and intrigue? A light bulb is seen fused into the hardback cover of a book, while a simple switch adds the finishing touch on the creative design. If you're further interested, Typewriter Boneyard offers multiple covers. My personal favorite, however, is this one: “Secrets and Spies – Behind the Scenes Stories of World War II” (Reader's Digest Collection 1964)

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