Rebranding the United States Postal Service

If you could rebrand the United States Postal Service (USPS), how would it look? Washington D.C.-based designer and illustrator Matt Chase must have asked himself that very same question when he recreated their whole mailing system including everything from the logo and letterhead to the front store signage. Love how he still used the red, white and blue color scheme but freshened it up a bit by using variations. Retro-wonderful.

Matt Chase's website

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