What's the most effective way to motivate a person to run? According to Creative Director/Copywriter Annie Chiu, you take away their seat, effectively forcing them to hit the pavement. This clever ad is truly effective in sending its message, but I can only imagine some people getting pissed off in having to find another place to sit and rest.
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My Modern Met
Celebrating creative ideas and promoting a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.