LA-based photographer Alex Prager shoots beautiful Bryce Dallas Howard (daughter of director Ron Howard) in this melodramatic film that tries to capture one emotion: Despair. According to Prager, Despair was conceived as a living, full-sensory version of her photographic work. “I'd like to show the before, now and after of one of my images—-that's really the concept of the film,” she says. Her leap into film was like “taking every art medium and melding it into one,” she says. “It's incredible!” One of the stills from the four-minute film is headed to the prestigious MoMA this September for the group show New Photography 2010, where Prager is exhibiting alongside Elad Lassry, Roe Ethridge and Amanda Ross-Ho. Check out the video and then let us know what you think in the comments section. Also, don't forget to check out Prager's website. It's chock-full of amazing photos.
Alex Prager’s Mad Men Style "Despair"
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