Remember when we were kids and we used to see the fun in everything? Ji Lee tries to bring some of that magic back with his recently released book Word as Image. Started 20 years ago as an assignment in his typography class at art school, the project asks us to play right along with him and see if we can contort letters inside words to come up with some clever images ourselves.
“When we were children, letters were like fun toys,” he says. “We played with them through our building blocks. We colored them in books. We danced and sang along with TV puppets while learning C was for ‘cookie.’ Soon, letters turned into words. Words turned into sentences. Sentences turned into thoughts. And along the way, we stopped playing with them and stopped marveling at A through Z.
“Anyone can create a word as image. It doesn't require any design or drawing skills. All you need is a little creative thinking and to see words and letters in a different way. The dictionary is filled with thousands of fun visual puzzles just waiting to be solved.”