A Razor So Sharp…


A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate “the power of four,” they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.


Credits:
Advertiser: Energizer Holdings, Inc.
Brand name: Schick
Product: Schick Quattro
Agency: JWT New York
Category: Shaving
Released: March 2008

JWT website
via [Creative Criminals]

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.

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