“In his inventive documentary about the billion-dollar world of product placement – the practice of inserting brand-name products into movies and TV shows without making it look like outright commercials – Spurlock (Super Size Me) is himself ‘branded' by independent marketing researchers. He is told that if he were a brand, he would be ‘playful/mindful.'”
“This blend of qualities sums up the film's appeal, fueled by Spurlock's sardonic wit and gleeful zeal in exposing marketing machinations. When someone on-screen is guzzling a Pepsi or driving a Ford, audiences may not be aware that those companies are paying for the embedded ads and helping to finance the production. Spurlock aims to show us how all this works.”
If the movie isn't coming to a theater near you (just yet), watch this amusing and insightful TED talk for a taste.
I can't wait to watch this.
Click here for showtimes.