Nike, Pokรฉmon, and More Take Advertising to the Next Level With Tokyoโs 3D Billboard
In 2021, a billboard in Japan made headlines around the world. This wasn't like any other digital advertisement, but a fascinating trompe l'oeil. Since then, this 3D digital billboard in the Shinjuku district has continued to play with perspective to create the illusion that characters pop out of the screen, as if it were an oversized balcony.