A Perfect Sky Blue

One of the coolest advertisements we’ve seen lately is for Berger Paints. In a billboard for their campaign titled, Natural Colours, a live painter appeared to be painting the blue of the sky onto the billboard. It was achieved by cutting out strips that are the actual shape and size of the roller strokes. This is stop-in-your-tracks advertising. Love it! Client: Berger Paints Agency: JWT, Mumbai Executive Creative Director: Tista Sen Creative Director: Nandita Chalam Copywriter/Art director: Minal Phatak



January 11, 2017

Classic Tattoos With a Typography Twist Honor Beloved Typeface Designs

In a series of expertly inked illustrations, Brazil-based graphic designer Will Jr perfectly pairs traditional tattoos of yesteryear with modern typography. Aptly named TypeTatts, his collection of body art designs convey both a nostalgia for the past and an adoration for today’s typefaces. Each digital drawing presents a single letter rendered in a familiar font, spanning Helvetica, Garamond, Raleway, Playfair, and Futura.

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January 11, 2017

Internet Pays Tribute to Iconic “Tunnel Tree” That Toppled Over in a Storm

For folks visiting the Calaveras Big Tree State Park in California, the historic Pioneer Cabin Tree was an icon. In the 1880s, it was one of the huge sequoias turned into a “tunnel tree”—a massive hole was cut into its base, large enough for a car to drive through. Although this pathway looks impressive, it made the Pioneer Cabin Tree (and others like it) susceptible to the damaging effects of powerful storms.

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