BMW Baby Racer II: Has BMW Gone Too Far?

Ok BMW you have got to be kidding me with this baby car. No really? Let's get one thing straight. I am a loyal fan of your cars. Hubster and I adore our Beemers. But what the hell is this? Sure the Baby Racer II features actual rubber tires to provides extra grip and handling in the corners and I like how its suppose to be considerably quieter than their plastic counterparts. (Somewhere the Elmo car is having a jealous sh** fit right about now.) The upholstered bright red seat is damp-wipeable for those nasty spills and a low center of gravity ensures the racer stays on all 4 wheels even in tight curves. But really? Aren't we going a little far too far here? Isn't it bad enough that babies knows how to say “Coke” before they can milk? Must you try this hard to grab consumer loyalty? Friends, tell me what you think. [Via Born Rich and BMW]

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