Pantone Reveals Its Color of the Year—And It’s Not What People Expected
Since 1999, Pantone has sought to capture our visual, cultural, and creative landscape through color. Every year for nearly three decades, the institute has deemed various tones as particularly definitive of our current moment, whether it be a vivid violet or a tranquil green. But now, for the first time ever, Pantone has selected a shade of white as its 2026 Color of the Year.












































































