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Whimsical Installations Introduce Korean Pop Art to London

For the 2012 summer festival “All Eyes On Korea” at the Korean Cultural Centre UK, some of the best Korean art is being showcased at various venues across London. Artist Choi Jeong Hwa has created two larger than life outdoor installations called Time After Time and Life-Life where he asked volunteers to help him cover up 16, dull gray pillars of the Southbank Centre with 7,000 green baskets and blow up 20,000 balloons (via pumps) to bring color and whimsy to trees. The bright pieces represent a new wave of Korean pop art, one that engages and delights its viewers.

“All Eyes on Korea” is a 100 day cultural festival that aims to introduce Korean culture to London and purposely coincides with the 2012 Olympic games. Going on until September 9, the festival brings together an unprecedented scope of cultural events, exhibitions, and lectures that encompass the traditional and modern sides of Korea. You can find more information about it here.









Choi Jeong Hwa's website
Pics via [Choi Jeong Hwa, Korean Cultural Centre UK]

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