Guinness's epic ad was shot in beautiful locations including New Zealand, Canada, Fiji and the UK. Called “World,” the ad features a group of men who bring life to a barren landscape. Johnny Green, the director of the TV ad, described it as “one of the toughest” jobs he has ever worked on. “We wanted to create a truly amazing campaign which will graphically illustrate the life, energy and passion of the brand,” said Paul Cornell, marketing manager for Guinness. via marketing 3.0
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Celebrating creativity and promoting a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.