Creative Ad: Bring it to Life – Guinness

Guinness's epic ad was shot in beautiful locations including New Zealand, Canada, Fiji and the UK. Called “World,” the ad features a group of men who bring life to a barren landscape. Johnny Green, the director of the TV ad, described it as “one of the toughest” jobs he has ever worked on. “We wanted to create a truly amazing campaign which will graphically illustrate the life, energy and passion of the brand,” said Paul Cornell, marketing manager for Guinness. via marketing 3.0

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.

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