This creative came out last year but since we didn't cover it here and because it's such an awesome idea, I just had to write about it. Axe wrapped a giant calendar over a female students' dormitory for the month. Look closely and you'll see make-believe ladies hanging out by the windows.
Axe's message? Wear their body spray, boys, and you can have a different girl every day of the week. Pretty hilarious!
via Holiday Matinee