South-Africa born and based artist Daniel Popper creates large scale installations that involve the public. For the annual COP 17 (Conference of the Parties, 17th session), the climate change conference held in Durban, South African in 2011, Daniel Popper and his crew created for Siemens a huge baobab tree made of pallet wood and steel. They then wrapped the tree with 6,000 LED lights that lit up by the power generated from 17 bicycles. The interactive installation stood as a symbol of sustainability and hope for the future.
When asked how the crowd reacted to the installation, Popper told us this, “The crowd was extremely engaged, especially the kids. People love to interact with art. The act of peddling, to make something light up, is very fun for people. It also makes people think about alternate sources of energy.”
The Siemens Baoboab tree ended up winning multiple awards for brand experience and creativity including a bronze at the Loerie Awards, the largest and most prestigious award for advertising and brand communication in South Africa. Make sure to watch the inspiring making-of video below.