Dresses Made of Words


Norway-based ad agency Kitchen certainly knows how to make us do a double-take! Using that old adage – “sex sells” – they dress up beautiful blond women in transparent gowns, made of nothing but words in different typefaces. Created for fashion magazine Alt for Damene, the dresses' message is clear: “Stories that stay with you.”



Credits:
Advertising Agency: Kitchen, Oslo, Norway
Art Directors: Ole Henrik Stubberud, Heidi Mittun-Kjos
Copywriter: Elin Drum Bengtsson
Illustrator: Bjrn Brochmann
Photographer: Massimo Leardini

via [Ads of the World]

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.
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