ESPN 2010 World Cup Murals (32 Teams)

To promote the upcoming 2010 FIFA World Cup, ESPN commissioned artists to depict a story of each of the 32 teams in a mural.

Each mural will appear in publications and on subway platforms and billboards in New York, Los Angeles, Chicago, and elsewhere from now through mid-July.

The network worked with the Wieden+Kennedy ad agency and the little-known AM I Collective, a group of artists based in Cape Town, South Africa. The murals are said to have been inspired by the style of Ghanaian movie posters from the 1980s.

ESPN World Cup website
via vanity fair

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.
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