In the age of subscription services, it pays to wait for a movie to come out on demand. Some theaters charge upwards of $20 to view a single showing one time—when you could easily watch it again and again for a low monthly price. But now, there’s a compelling reason to return to the cinema, and it’s called MoviePass. Created by Netflix co-founder Mitch Lowe, it lets you see “all major movies” in “all major theaters” for just $9.95 a month. Even if you go to the theater just twice in four weeks, MoviePass pays for itself.
So, how does MoviePass work? To begin, you simply sign up for the service and wait five to seven business days. After you have your card, head to the accompanying app to browse theaters and movies that you want to see. Once you’ve selected your film, take your MoviePass card to the theater and get your ticket at the box office or a kiosk. Then, enjoy the show!
If a $9.95 price tag seems too good to be true, that might be because it is. MoviePass previously offered subscriptions starting at $15 per month, which went up to $50 for larger metropolises. The recent—and unexpected—price slash has made AMC Theaters, the largest theater chain the U.S., very unhappy with MoviePass. They’ve since threatened to pull out of the service and prevent subscribers from seeing films at any of their more than 380 theaters.
“While AMC is not opposed to subscription programs generally, the one envisioned by MoviePass is not one AMC can embrace,” the company said in a statement. “We are actively working now to determine whether it may be feasible to opt out and not participate in this shaky and unsustainable program.”