Design
July 7, 2017

Clever LEGO Ads Encourage Kids to Build Their Futures

Firefighter, astronaut, rock star—three dream professions that almost every child has fantasized about at some point. And now, LEGO has used these fantasies to build a reality in a set of brilliant new ads by Ogilvy Bangkok. Surprising and nostalgic, they perfectly capture the daydreams of our youth and aspirations for the future. As the children construct their professions from the inside out, the tagline “Build the future.” succinctly captures the idea on multiple levels.

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Art
July 6, 2017

Artist Creates Replica of Parthenon from 100,000 Banned Books

Argentinian conceptual artist Marta Minujín has just installed The Parthenon of Books in Kassel, Germany as part of the Documenta 14 art festival. Created from 100,000 banned books, this architectural replica of the Parthenon in Athens is a work in progress, with the public being asked to continue bringing volumes with them when visiting the exhibition.

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Nature
July 5, 2017

Hidden Underwater River Flows Along Mexico’s Ocean Floor

If you've been waiting for inspiration to strike before you take those scuba diving lessons, here's something for you. In Mexico's Yucatan Peninsula, visit Cenote Angelita (“Little Angel”) and then get ready to experience a dive unlike any other. Just a ten to fifteen minute drive south of Tulum will lead you to Cenote Angelita—an advanced scuba diving cenote (water-filled cave) that houses a surreal surprise: an underwater river that flows through the ocean! How is this possible?

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Design
July 4, 2017

Isolation Helmet Blocks Out Background Noise for a More Focused and Productive Workday

Tried every productivity trick you know and still have trouble staying focused at the office? Ukranian design company Hochu Rayu thinks they've come up with a solution that will keep you connected, but cut out on outside distraction. Enter the Helmfon, an isolation helmet that gives you the privacy to work without all the background noise. The idea came about when Hochu Rayu was asked to design a new phone booth for an IT company.

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My Modern Met

Celebrating creativity and promoting a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.