More Incredibly Mesmerizing GIFs by RRRRRRRROLL

Japanese art and photography collective RRRRRRRROLL first mesmerized us with their spinning gifs over 10 months ago and they've continued to create one hypnotizing animated image after another. Sharing about one to two images every week, the 5 creatives behind this eye-catching project have been skillfully conducting photo shoots of one woman exploring a world filled with rotations.

Whether the young woman in the ongoing series of gifs is spiraling in place or standing still amongst twirling objects, the project presents a beautiful image of isolated movement in each animated sequence. It uses both a calming color palette and serene atmospheres (indoors and outdoors) with a minimalist approach, making it especially inviting, visually. Be forewarned: a lot of time can escape you as you browse through the collective's portfolio. It's almost impossible not to surrender to the spiraling motion that beckons your unwavering gaze.

A selection of the artists' works will be on display at Action Gallery in Milan on May 25th and in Naples on May 30th.













RRRRRRRROLL on Tumblr

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