Meet B, the world’s first insect influencer that’s taking Instagram by storm. The busy bee posts photos of herself traveling the world, channeling trends, and relaxing by luxury hotel pools. But B is looking for more than just a few “likes”—the tiny, fuzzy social media influencer was created by Fondation de France to help raise funds to save the bees.
“I want to please brands around the world to raise money to save bees, many of which disappear every year,” says B. “I need you: the more followers I have on Instagram, the more interested brands are and the more money I will collect.” Agriculture is the main cause of the disappearance of bees, with 24% dying in Europe each year. As pollinators, bees play a vital role in our global food system. In fact, they’re to thank for one out of every three bites of food we eat. Without them, food would be scarce, and many ecosystems would begin to die out. B explains, “Protecting bees means protecting the planet, but also humankind.”
Fondation de France hopes B’s huge Instagram presence will encourage brands to want to partner with the insect to promote their products. The fees that a company pays for exposure go directly to the organization’s BEE FUND, which will be used to finance the conversion of farmers to pollinator-friendly techniques, rebuild bee habitats, and educate people on the impact of pesticides on pollinators.
Want to help save the bees? Follow B on Instagram to help raise awareness of this important cause.