July 7, 2017
Clever LEGO Ads Encourage Kids to Build Their Futures
Firefighter, astronaut, rock star—three dream professions that almost every child has fantasized about at some point. And now, LEGO has used these fantasies to build a reality in a set of brilliant new ads by Ogilvy Bangkok. Surprising and nostalgic, they perfectly capture the daydreams of our youth and aspirations for the future. As the children construct their professions from the inside out, the tagline “Build the future.” succinctly captures the idea on multiple levels.
