Vitamin Water Connect: A New Facebook Flavor

Now if this isn't a sign of the times I don't know what is! When Vitamin Water asked Facebook users to create a new flavor, could we have guessed that it would be called Connect? A black cherry-lime flavor drink made with caffeine and 8 key nutrients, Connect is the brainchild of Facebook user Sarah from Illinois. She's awarded the nice handsome sum of $5K for her contributions. Of course the coolest part of this whole contest is that Facebook fans got the opportunity to design the label, come up with the name and decide on the flavor. So what does Vitamin Water get out of this? A sweet social media marketing campaign that garnered more than 1 million Facebook fans. And Facebook? Well, just check out that bottle – notice a familiar logo? Watch out for this drink in March 2010. Will you try it? Via Mashable

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