Guerilla Ad: Rona Collects Apple’s Leftover Paint

A spectacularly brilliant idea! Rona, the largest Canadian retailer and distributor of hardware, renovation and gardening products, recently announced their used paint recovery program across its stores. “This new program for municipal hazardous or special waste, often called ‘household hazardous waste,’ will help ensure that consumer products such as left over paints and solvents are collected so they can be reused and recycled,” said Glenda Gies, Executive Director of Waste Diversion Ontario. “RONA is playing an important role by accepting leftover paint at their Ontario retail locations.” In their advertising effort, they backpacked on top of Apple’s billboard which showed dripped paint coming off of Apple’s Nano. The RONA tagline reads, “Nous recuperons les restes de peinture.” Which translated from French to English says, “We collect leftover paint.” Did you notice that Rona matched up all the paint colors correctly? Almost as good as the BMW/Audi billboard fight, wouldn’t you say? Via NotCot via Fubiz



January 23, 2017

Makeup Artist Raises Mental Health Awareness With New #InsideOutChallenge

Canadian beauty blogger Yasaman Gheidi is using her makeup skills to spread mental health awareness with her new #InsideOutChallenge. While makeup can be fun and glamorous, Gheidi shows us a different side by using products to transform her face into a mirror for what’s within. The project came about after the 27-year-old self-taught beauty blogger left her staff Christmas party early due to an anxiety attack.

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