Guerilla Ad: Rona Collects Apple’s Leftover Paint

A spectacularly brilliant idea! Rona, the largest Canadian retailer and distributor of hardware, renovation and gardening products, recently announced their used paint recovery program across its stores. “This new program for municipal hazardous or special waste, often called ‘household hazardous waste,’ will help ensure that consumer products such as left over paints and solvents are collected so they can be reused and recycled,” said Glenda Gies, Executive Director of Waste Diversion Ontario. “RONA is playing an important role by accepting leftover paint at their Ontario retail locations.” In their advertising effort, they backpacked on top of Apple’s billboard which showed dripped paint coming off of Apple’s Nano. The RONA tagline reads, “Nous recuperons les restes de peinture.” Which translated from French to English says, “We collect leftover paint.” Did you notice that Rona matched up all the paint colors correctly? Almost as good as the BMW/Audi billboard fight, wouldn’t you say? Via NotCot via Fubiz

December 3, 2016

Artist Completes Gigantic Pen & Ink Drawing After 3.5 Years

From great pain often comes great artwork. Such is the case with Manabu Ikeda‘s monumental Rebirth, a 13′ x 10′ masterpiece that the artist toiled over for 3.5 years, working 10 hours a day. It’s Ikeda’s largest work to date and is the Japanese artist’s response to the 2011 Tōhoku earthquake and tsunami that set off the Fukushima nuclear disaster.

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December 2, 2016

Sexy French Farmers Pose for Shirtless 2017 Calendar

Last year, the holiday season was set ablaze by France’s Pompiers Sans Frontières (Firefighters Without Borders) and their sizzling, stripped-down calendar. Shot for a good cause by renowned Paris-based fashion photographer Fred Goudon, the risqué calendar proved to be a popular Christmas gift—both in France and abroad. In keeping with tradition, Goudon has photographed a new crop of au naturel pin-up models for his 2017 edition: French farmers.

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