McDonald’s Brilliant Sundial Billboard


If you don’t believe that advertising has become more innovative these days, just take a look at this. McDonald's sundial billboard is the perfect example of such creativity and ingenuity. Displayed is their (delicious) breakfast menu as well as their (tasty) lunch menu. The sun casts a shadow on each item that corresponds to the time of day you would normally eat it.Ad agency Leo Burnett, with the help of an engineer, researched the perfect location so that the sundial can create the cool effect. Talk about impressive! With an aim at transforming the way people think, feel and ultimately behave, Leo Barnett hit their mark spot on with this ad.



Leo Burnett’s website
via [Design You Trust]





December 4, 2016

Adventure Photographer Swims With Millions of Jellyfish

Ever wonder what it would be like to swim with jellyfish? Travel and adventure photographer Kien Lam fulfilled this fantasy by flying across the globe to Jellyfish Lake in Micronesia. Anyone who has been stung by a jellyfish can attest—it’s not a pleasant experience. But Jellyfish Lake in Palau is filled with millions of jellyfish that have evolved in a way that makes it safe for humans to swim in the same waters.

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December 3, 2016

Adventurous Photographer Treks to Remote Buddhist Village Before It Disappears

If you’re unfamiliar with Larung Gar, it may be because the small, remote town located in a far-flung corner of China has largely stayed out of the tourism spotlight. It is, however, a cultural and historical Tibetan treasure that has been undergoing tremendous changes in the past few decades, particularly in the midst of global controversy between Tibet and China.

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