Advertising

March 27, 2025

Nike, Pokémon, and More Take Advertising to the Next Level With Tokyo’s 3D Billboard

In 2021, a billboard in Japan made headlines around the world. This wasn't like any other digital advertisement, but a fascinating trompe l'oeil. Since then, this 3D digital billboard in the Shinjuku district has continued to play with perspective to create the illusion that characters pop out of the screen, as if it were an oversized balcony.

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By Regina Sienra on March 27, 2025

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October 17, 2024

Pizza Hut Offers To Print Résumés on Box and Deliver Them To Potential Employers

According to Career Minds, 75% of résumés sent are never read by a recruiter.

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By Regina Sienra on October 17, 2024

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September 6, 2024

Swedish Armed Forces Campaign Champions LGBTQ+ Inclusivity and Pride

In Sweden, every person between the ages of 16 and 70 is required to serve in the country’s defense forces.

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By Emma Taggart on September 6, 2024

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April 1, 2024

Watch How Vincent van Gogh and Frida Kahlo Would Deal With Client Feedback in Funny Ad Spoof

Creative freelancers and people in the advertising industry know all about baseless feedback. What feels like a great and fresh idea is pitched to a client, only for it to be met with negative and unreasonably critical responses that take the soul out of the concept. The Association of Independent Commercial Producers (AICP) is aware that not even the best creators out there are safe from this.

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By Regina Sienra on April 1, 2024

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March 25, 2024

Powerful Ad Challenges Assumptions About People With Down Syndrome

According to the Center for Disease Control and Prevention, about 6,000 babies are born with Down syndrome in the U.

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By Regina Sienra on March 25, 2024

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May 5, 2023

Ingenious Measuring Cup for Instant Ramen Makes Cup Noodles Even Easier to Prepare

Instant ramen is beloved around the world for its immediacy, affordability, and taste.

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By Regina Sienra on May 5, 2023

December 26, 2022

Bald Guy Shows Off Ingenious Wigs He Quickly and Easily Switches Between

When shopping for a specific product, it is always reassuring to read reviews or hear testimonials about whether the item works as advertised. A man on TikTok has taken this to heart and created a whole series of videos to spotlight the quality of his inventory, with very funny results. Known as asianwigman (or @asiantoupeedude)

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By Regina Sienra on December 26, 2022

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October 20, 2022

Tokyo Cab Company Offers Rides With Ghost Girl From ‘The Ring’ To Celebrate Halloween

Movie franchises such as Friday the 13th and Scream might be on everyone's Halloween watchlists and horror film ranks, but...

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By Regina Sienra on October 20, 2022

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May 23, 2022

Iceland Has Horses That Will Respond To Work Emails on a Giant Keyboard While You’re on Vacation

Sometimes the stress of work can get to be so overwhelming, so it’s nice to get away for a while.

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By Arnesia Young on May 23, 2022

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March 23, 2019

Creative Billboards Cleverly Encourage People to Use Less Water

How do you encourage people to use less water? This was a quandary that Denver Water hired the creative agency Sukle to help solve. For over a decade, they came up with clever advertising campaigns that inspired the citizens of Mile High City to be mindful of the amount of water they use. At the start of their campaign, they had a ten-year goal of reducing water consumption by 22%.

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By Sara Barnes on March 23, 2019

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June 24, 2013

Pop-Culture Phenomenon: Dumb Ways to Die

You've got to give it up to McCann Melbourne for creating this awesome and effective public service announcement for Metro...

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By Alice Yoo on June 24, 2013

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