The next time you hop on your bicycle for a quick jaunt around town, consider this clever poster series by French illustrator Thomas Pomarelle and interactive designer Romain Bourdieux. You Are What You Ride is an illustrated collection that visually explains how the type of bicycle you choose to ride can very quickly define your character.
The two artists collaborated to produce the various two wheeled vehicles, bold blocks of color, and minimalist backgrounds as 30×40 inch silkscreen prints and a contemporary web design. The full project can be viewed on Cyclemon, which they explain as a site created “on the occasion of the hundredth anniversary of the Tour de France.”
Whether you are a hipster, a gangster, a freestyler, or a weirdo, the general theme of the series is that everyone these days is riding a bike. No matter the style that you choose, the result is most likely going to be an earth-friendly, energy-saving fashion statement. In addition to the posters, this video below is an animated teaser that also promotes the playful series.