Mesmerizing & Elaborately Styled Fashion Cinemagraphs

Barcelona-based photographer and fashion filmmaker Gustavo Lopez Maas has collaborated with hairdressers from Madrid-based fashion styling company X-presion to produce what they call “the first hair collection in cinemagraph.” The project, known as Sketch, presents a series of animated images featuring elaborately styled models making subtle movements.

Whether the subject is slightly shifting her gaze, allowing her earrings to dangle back and forth, getting the ruffles in their sleeve caught in a light breeze, or briskly tossing her hair back, there is a subdued beauty about the images that are reminiscent of Jamie Beck and Kevin Burg‘s breathtaking cinemagraphs.

Gustavo Lopez Maas website
X-presion website
via [Ian Brooks]


Pinar Noorata is the Managing Editor at My Modern Met. She is a writer, editor, and content creator based in Brooklyn, NY. She earned her BA in Film and Media Studies from CUNY Hunter College and is an alumni of the Center for Arts Education’s Career Development Program in NYC. She has worked at major TV, film, and publishing companies as well as other independent media businesses. When she isn’t writing, editing, or creating videos herself, Pinar enjoys watching movies, reading, crafting, drawing, and volunteering at her local animal shelter.
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