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The clever print campaign offers viewers a visual adventure filled with surprises, and then invites viewers to draw comparisons between that experience and the concept of owning a Jeep. “When you are the proud owner of a Jeep, we know that any time you can go wherever you want, see what you want to see,” explains the agency. “[In the campaign,] three stunning visuals show a giraffe head, an elephant's head, and a deer head. The hook then invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.”