IKEA Creates “Fill in the Blank” Recipe Posters to Make Cooking Easy
IKEA is known for its stylish-yet-inexpensive furniture that comes with (seemingly) simple directions that anyone can follow. While some would argue this point, the Swedish brand has translated this pictorial idea into food. With help from Toronto-based advertising firm Leo Burnett, they’ve created a series of illustrated recipes printed on parchment paper. They call it Cook This Page, and it features single page “fill in the blank” instructions for tasty dishes that you bake.











































































