Bookstore Uses Clever Clickbait to Encourage People to Read Classic Novels
With its sensationalized subject matter, vague-yet-intriguing titles, and eye-catching thumbnails, it's hard not to give in to clickbait. Though pursuing such stories will likely lead you to a questionable page full of pop-up ads and even more beguiling links, The Wild Detectives bookstore in Texas has found a way to improve upon the controversial phenomenon. Cleverly called Litbaits, the bookstore's campaign ingeniously uses stirring headlines to coax people into reading books.










































































