Clever Jeep Ad Campaign Filled with Surprising Illustrations
Creative agency Leo Burnett France had to put an incredible amount of forethought into each one of these illustrations for the new Jeep ad campaign: See whatever you want to see. Each right-side up design features a single animal set against a textured background. However, turn the image upside-down and a second creature reveals itself in the lines, curves, and shadows of the original shape.