The Mysterious Woman Behind the Pinkberry Brand
By now you may have heard about the incredible story behind the phenomenon that is Pinkberry. If not, here's the quick synopsis. Korean woman named Shelly Hwang is a USC graduate who ran two unsuccessful franchises before opening Pinkberry. She partners with Young Lee, a South Korean bouncer (yes, Korean men are badass) turned architect (weird career change) and tried to open a teahouse in West Hollywood in a 600 sq. ft.












































































