WWF: Lungs

World Wildlife fund (WWF) campaigns are always interesting. This ad shows a depleting forest in the form of human lungs. The tagline: Before it's too late. Advertising Agency: TBWAPARIS, France Executive Creative Director / Creative Director: Erik Vervroegen Copywriter: Nicolas Roncerel Art Directors: Caroline Khelif, Leopold Billard, Julien Conter Account Supervisor : Laurent Lilti

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.

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