Hilarious Danish Ad Makes a Great Case for Why You Should Always Wear a Helmet
From helmet hair to looking uncool, there are a million silly reasons why you might not want to wear a helmet when you cycle, but there is one very important reason why you should—it could save your life. Danish Road Safety Council recently collaborated with Copenhagen-based creative ad company &Co to deliver this serious message in a hilarious way. The ad revisits Denmark’s Viking origins to tell the story of a stubborn commander named Svend.







































































