Home / EnvironmentPeople Are Picking Up Trash and Sharing Before-and-After Photos for the “Trashtag Challenge”

People Are Picking Up Trash and Sharing Before-and-After Photos for the “Trashtag Challenge”

It’s hard to imagine social media without viral challenges. Through instant shares and interconnected networks, platforms like Instagram, Twitter, and Reddit have popularized the trend, which invites users to tackle different prompts. While many challenges are just for fun, some end up making a difference. The #IceBucketChallenge raised money for ALS research; the #InsideOutChallenge promoted mental health awareness; and, now, the #Trashtag challenge is motivating people to clean up public spaces.

This clever hashtag has gained traction in the last few days, popping up in posts across platforms. Most of the posts marked #Trashtag feature photos of public spaces before and after being cleaned, from rural riverbanks to city sidewalks. Some show people in the process of participating in the challenge, and others proudly present rows of full garbage bags.

While the #Trashtag challenge is more popular than ever, it has in fact been around for years. In 2015, UCO—an outdoor lighting company—launched the #TrashTag Project, a campaign that pushed people to pick up litter in their day-to-day lives. Since then, the hashtag has seen a slow-but-steady growth.

So, how does UCO feel about #Trashtag’s sudden surge in popularity? “We are stoked to see this initiative gaining some recent momentum,” the company shared on Instagram, “and hopefully others are inspired to do their part in keeping the great outdoors as it should be . . . CLEAN!”

See some of the best before-and-after photos from the #Trashtag challenge.


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A post shared by Конный Петербург (@horses_spb) on


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A post shared by Plastic Free Cayman (@plastic_free_cayman) on

#trashtag there’s an organisation I volunteer at and we basically do cleanups like this in the city. Places that have been forgotten by the local government and make them accessible for the public. Peace. from r/pics

This is just a work of an hour! #trashtag from r/pics

h/t: [Buzzfeed News]

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