Who wouldn't want to dive head first into this? Independent design agency Pearlfisher in London, decided to shake things up this winter by creating a gigantic ball pit for adults. Called JUMP IN!, the pit consists of 81,000 white balls that can fit up to 30 people at a time. The installation invites visitors to sink their whole bodies into the balls and become like children again (or at least have that childlike sense of fun and curiosity). They ask and answer the question, “Is the future of work play?”
As Jack Hart, Senior Creative Strategist at Pearlfisher London, states, “We now expect our work-life needs to be met through flexi-working, childcare and health cover. But, as our expectations of work-life balance increase and diversify, so do demands for productivity. As a result, the concept of play is now driving a huge cultural shift that we all need to embrace and engage with. The future of work is play.
“It is common knowledge that children learn and develop through play and yet as adults in the workplace, play for plays sake is too often neglected. Many studies have shown that play can bring about extraordinary results for creative thinking, efficient working, the building of better connections and positive human relationships. Many businesses claim to be ‘creative' but they continue to operate with restricted process and conditioned thinking – true freedom of thought, expression and behavior never getting a chance to materialize. Integrating play into the working week is the key to the most effective productivity.”
On till February 13, the installation is free to attend and the agency is donating 1 to charity Right to Play for every visitor. Due to unprecedented demand, JUMP IN! is now completely booked up. For those in London, however, Time Out is giving away five tickets for after it closes to the public, on Monday, February 16th between 2pm and 5pm. Hop on over to their website for more details.
Photo above: pearlfisherlive
Photo: Rory Boyle
Photo: pearlfisherlive
Photo: pearlfisherlive
Photo: pearlfisherlive
Photo: Pearlfisher
Photo: Pearlfisher
Photo: Pearlfisher
Photo: Pearlfisher
Photo: Pearlfisher
