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Iconic Posters Cleverly Recreated Using Discarded Bike Parts

Graphic designer and cyclist Jennifer Beatty has found a way to bridge her two identities in a creatively-challenging way. Her series 100 Hoopties is a design project where every day for 100 days she recreates an iconic poster design with scrapped bicycle parts. The images are a way that the avid cyclist can upcycle her collection of bike-related objects and use her artistic skills to create something that's unusual, engaging, and fun.

Using bike chains, cables, inner tubes, and other parts, Beatty forms the contours of icons in popular culture. The chains seem to be especially helpful for crafting a bold outline, while things like red reflectors add accent color. It's incredible that she's able to use these unconventional items to so accurately depict our favorite Internet memes, classic albums, and famous artworks.

The series began on April 7, 2014, and will wrap up on July 15, 2014. So, there's still time to follow along and enjoy the posters as Beatty creates them. 100 Hoopties is part of 100 Days projects, which was taken on by 2014 Masters in Branding graduate students at the School of Visual Arts in New York City.

Above image: Grumpy Cat

Star Wars Storm Trooper

The Treachery of Images by Ren Magritte

Saved by the Bell television show logo

Adidas logo from 1972

OBEY Giant


Heisenberg (AKA Walter White) from Breaking Bad

Jaws film

Andy Warhol's Campbell Soup can

Nirvana's Nevermind album cover

100 Hoopties website
via [Lustik]

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met, Manager of My Modern Met Store, and co-host of the My Modern Met Top Artist Podcast. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.
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