Artist Designs Metal Jewelry to Block Facial Recognition Software from Tracking You

Avoid Facial Recognition

As technology continues to rapidly advance, the state of our privacy is a concern. Going beyond tracking your web browsing, facial recognition algorithms and social surveillance in public places also give privacy advocates pause. Polish designer Ewa Nowak has created a solution for this type of Big Brother-esque monitoring—an elegant and minimalist metal mask called Incognito. It's an abstract metal mask that affixes to the front of your face to make you unrecognizable to a camera and its accompanying smart software.

Made of brass, Incognito features three shapes that fit your face. An elongated polygon rests between your eyebrows and spans the height of your forehead while two circles cover either cheekbone. Each shape is connected by a strand of wire that also secures the mask—it fits over your ears like a pair of glasses.

When worn, Incognito really works. “This project was preceded by a long-term study on the shape, size, and location of mask elements so that it actually fulfills its task,” Nowak writes. “When testing solutions, I used the DeepFace algorithm, which is used by Facebook.” The polished pieces on the face deflect the software used to track you while in public as well as through social media.

Designer Ewa Nowak has created a way for you to avoid facial recognition.

Avoid Facial Recognition

Called Incognitio, it is a minimalist mask whose polished pieces deflect the software used to detect who you are.

Avoid Facial Recognition

Avoid Facial Recognition

Avoid Facial Recognition

Ewa Nowak: Website | Instagram
h/t: [Colossal]

All images via Ewa Nowak.

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Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met, Manager of My Modern Met Store, and co-host of the My Modern Met Top Artist Podcast. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.
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