Instagram Account Exposes How All Adventure Photos Look the Same on Instagram

MCU back of head with outdoorsy hat 🎩 #personaloneinthewild

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If you scroll through Instagram long enough, you may start to notice something strange—everyone seems to have similar photographs. Don't believe it? Insta_repeat is a clever Instagram account that puts together collages of photos from across the popular social network. Though the photographers are unrelated, their imagery is eerily similar. Whether it's taking in the landscape from inside a tent or holding one's phone out to get a “picture in a picture,” the photos are a striking look at how we're visually gravitating toward “sameness.”

Most of the collages feature travel photos, with adventurous kayakers out on the water or wanderers standing alone on a snow-covered bridge being two popular tropes. Unsurprisingly, the account also features quite a few images of the Northern Lights, an enormously popular attraction. But interestingly, red houses also make frequent appearances. The lesson here? If you don't want your house photographed, don't paint it red!

The account was created by a 27-year-old American artist and filmmaker who wishes to remain anonymous, as a way to “critique originality in media creation.” Based in Alaska, she was partially inspired by all the adventure influencers whose imagery she saw popping up around her.

“What makes these images unique targets is the specific genre these accounts I feature fit within,” she tells Photogrist. “It’s this genre of adventurous and creative living, tagged with phrases like ‘liveauthentic' and ‘exploretocreate' that seems so ironic and thus an interesting target to me.”

While the account primarily focuses on outdoor and adventure photographs, the theme can be carried over into other areas. As influencers continue to shape our worldview, Insta_repeat is an important commentary on the current state of media and the public's consumption of these “Insta perfect” experiences.

Insta_repeat is an Instagram account that collages together photos from unrelated photographers to demonstrate the visual similarities of many adventure and outdoor influencers.

Person centered rowing in canoe 🛶🛶PT. II #canoesofinstagram

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Vertical phone in the wild 📲PT.II

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Person centered on a bridge

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Medium close up back of girls head #personaloneinthewild

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Tent hole PT.II ⚡⚡⚡⚡⚡⚡⚡#instagramtentshot

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Red house 👹👹👹👹👹👹👹👹👹PT.V #redhousesofinstagram

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Standing on top of car 🚗🚗🚗🚗🚗PT.II #instagramcarshot

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Feet in front of Horseshoe Bend 🍁

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h/t: [PetaPixel, Photogrist]

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Jessica Stewart

Jessica Stewart is a Staff Editor and Digital Media Specialist for My Modern Met, as well as a curator and art historian. Since 2020, she is also one of the co-hosts of the My Modern Met Top Artist Podcast. She earned her MA in Renaissance Studies from University College London and now lives in Rome, Italy. She cultivated expertise in street art which led to the purchase of her photographic archive by the Treccani Italian Encyclopedia in 2014. When she’s not spending time with her three dogs, she also manages the studio of a successful street artist. In 2013, she authored the book 'Street Art Stories Roma' and most recently contributed to 'Crossroads: A Glimpse Into the Life of Alice Pasquini'. You can follow her adventures online at @romephotoblog.
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