The It Was Never a Dress campaign is not only taking social media by storm, it is also changing the way we view the traditional women’s bathroom sign. We see that the men’s figure wears pants and the women’s symbol wears a dress, but what if it was never meant to be a dress in the first place? Axosoft’s newest Curator of Code Tania Katan launched the popular #ItWasNeverADress campaign at last week’s “Girls in Tech” conference with the idea that the female figure is instead wearing a cape, asserting that women can be superheroes or anything else they choose to be.
While the campaign is starting an important conversation around challenging conventional gender stereotypes, it is also meant to show that there is a lack of women in the technology and entrepreneurial fields. Major companies such as Google and Facebook have released data revealing that for every four men working in the tech sector, there is only one woman. Out of those remaining women, close to 50% will end up leaving the industry due to hostile work environments.
According to the campaign’s website, “In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed. Through storytelling, community building, innovation and creative disruptions, It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently!”