Taipei Transforms Public Subway Cars into Immersive Sports Venues
Immersive advertising is an ingenious way to get people excited about a campaign or cause, because they then feel like they’re part of the action. This can happen any place—even somewhere as ordinary as public transit. The New York Public Library recently transformed one of their underground trains into a Subway Library, complete with seats camouflaged as book shelves. In a similar fashion, Taipei City has cloaked the interiors of their mass rapid transit (MRT)











































































