IKEA Renames Furniture as Solutions to Relationship Problems
Going to IKEA can be a trying experience for a couple—especially if you disagree on decor. Known to test relationships, the brand synonymous with affordable design at least has a sense of humor about it, as evidenced in their latest ad campaign. Here, IKEA makes data fun. Called Retail Therapy, the ingenious series features the most-googled relationship questions in its home country of Sweden that are then “answered” with a product.