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Puma: Lift

I had a hard time trying to figure out if I liked this commercial but once I realized that this was all done through projection and that even their clothes were projected on…well, at that point they had me. Notice the haunted mansion like old faces during the supermarket scene. Oh yes and did I mention that I have a soft spot for commercials that take us through milestones or moments in people's lives? What do you think? Did you like it? Don't know if I would remember that this is a Puma commercial but nevertheless, interesting… Client: Puma Agency: Droga5 Creative Chairman: David Droga Executive Creative Director: Duncan Marshall Art Director: January Vernon

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