Recognizing Brands Without Names

Can you identify a brand without a visible name or fully formed logo? Dutch designer Hendrik-Jan Grievink created a board game, aptly titled Brand Memory Game, that tests people's ability to distinguish brands through visual association, in which the names are muted from the image. It's surprising to realize how influential marketing tactics are, based on how easy it is to recognize brands.

Even though I'm not the average Lacoste tennis shirt-wearing customer, the green lettering across a pink backdrop sparks a recognition in my mind of the green crocodile's embossed profile. I have a feeling that I'm not the only child of target marketing. How many logos can you identify? The answers to these images can be found on Co. Design. If you really want to test your knowledge of 30 internationally well-known brands, Brand Memory Game can be purchased directly through BIS Publishers for 15 (about $20). Fun!

Hendrik-Jan Grievink's website
via [Adweek]


Pinar Noorata is the Managing Editor at My Modern Met. She is a writer, editor, and content creator based in Brooklyn, NY. She earned her BA in Film and Media Studies from CUNY Hunter College and is an alumni of the Center for Arts Education’s Career Development Program in NYC. She has worked at major TV, film, and publishing companies as well as other independent media businesses. When she isn’t writing, editing, or creating videos herself, Pinar enjoys watching movies, reading, crafting, drawing, and volunteering at her local animal shelter.
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