Graphic designer Sam Omo (aka DOWNSIGN) explores the meanings of words in his ongoing series of playful illustrations. Using a combination of idioms, phrases, and compound words, Omo depicts both literal and creative interpretations. Each vector image features a cartoon-style character who demonstrates what the English language is supposedly trying to tell us.
Some illustrations are charming explanations of things we hear all the time. The phrase “You rock my world!” features two cute rock characters in love, with one handing the other a bouquet of flowers. Other images offer fantastical, alternative definitions for everyday words. Now, a “ringtone” isn't just a sound your phone makes. It's also an anthropomorphic ring who plays the violin. Omo's illustrations also break down words, turning them into literal representations of two separate ideas. Basketball becomes “basket ball” and showcases a bushel full of sports equipment. Ultimately, all of Omo's creations share his lighthearted take on language to make you smile.
Above: Snail Mail
You Rock My World
Tie the Nut